In the early 19 st the industrial revolution and expanding trade enabled brewers to mass-produce their beer, creating a need for labels to identify the contents. These early paper labels were simple and utilitarian, often featuring basic text and minimal design elements.
Each subsequent decade influenced label design, whether through advancements in bottling mechanisms, printing or historic events like the two World Wars, which brought about shortages and changes in materials.
In recent years, beer label design has undergone a renaissance, with craft breweries embracing unique and eye-catching designs to stand out in a crowded market. Modern trends include hand-drawn illustrations, minimalist designs, and storytelling elements that engage consumers on a deeper level.
No matter the current trend, a well-designed label should be simple and bold. While it can include pictorial elements, labels usually feature the brewer’s name, trademark and brand name. The shape and color of the beer bottle are also closely tied to the label design. By selecting the right combination, breweries can enhance their brand’s appeal, differentiate their products, and attract the right customers.
Common label shapes
The circular label was the earliest shape for beer labels. Initially, these labels were small and plain, but they grew larger and more colorful, especially when marketed for export purposes. Following the circle, the oval shape emerged, becoming the most common beer label shape. The typical oval label design features an oval emblem with a banner running across it.
In recent years, the use of rectangular labels has increased due to the advent of high-speed labeling machines. Many rectangular labels incorporate traditional oval and circular shapes as part of their design, often serving as a background.
Beyond these three basic shapes, many brands have adopted unique emblems and variations to define their labels.
Common label placements
Here are the common placements:
The placement of labels on beer bottles is crucial for both aesthetic appeal and functionality.
By carefully considering the placement of labels, you can enhance the overall presentation of your beer bottles and effectively communicate your brand’s message.
Beer bottle shapes
Beer bottles come in various shapes and sizes, each designed to enhance the beer-drinking experience and preserve the quality of the brew. Here are some of the most common types:
Stubby (Steinie): The stubby bottle is shorter and wider, giving it a unique and nostalgic appeal. It’s often used by craft breweries to stand out on the shelf and evoke a sense of authenticity and craftsmanship.
Belgian style: These bottles, with their wider bodies and cork-and-cage closures, are often used for specialty and high-end beers. They convey a sense of sophistication and tradition, appealing to consumers looking for a premium experience.
Longneck (NRB – Non-Returnable Bottle): This classic shape is widely recognized and associated with mainstream lagers and ales. Its long neck makes it easy to hold and pour, and it often conveys a sense of tradition and reliability.
Bomber: The larger size of bomber bottles (22 ounces) makes them ideal for special releases and limited editions. They are often used by craft breweries to highlight unique or seasonal brews, creating a sense of exclusivity.
Growler: Growlers are large, reusable bottles typically used for take-home draft beer. They appeal to environmentally conscious consumers and those who enjoy fresh, local brews.
Beer bottle colors
Beer bottles come in a variety of colors, each serving a specific purpose:
Each color has its own advantages and is chosen based on the type of beer, the intended shelf life, and marketing considerations.
Steps to create an effective beer label
Designing a beer label is an exciting process that combines creativity, branding, and regulatory considerations.
Here are some key steps to guide you through the process:
- Understand your brand
- Research and inspiration
- Design elements
- Regulatory requirements
- Understand your brand
- Printing considerations
- Feedback and iteration
By following these steps, you can create a beer label that not only looks great but also effectively communicates your brand’s story and attracts customers.
Mock-ups: The secret tool in a graphic designer’s arsenal
In graphic design, a mock-up is like a sneak peek of your final product. It’s a realistic representation that helps you see how your design will look in the real world. Whether it’s packaging, printed materials, or clothing, mock-ups let you visualize the end result, gather feedback, and make any necessary tweaks before going into full production. They’re super handy for ensuring everything looks just right and for impressing clients with a polished preview.
Create a mock-up with our ready-to-use collection of images.